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Društvo psorijatičara Hrvatske - Croatian Psoriasis Association

It is time to stop hiding. It is time to take action!

Uz podršku Abbvie / Supported by Abbvie

The campaign of the Croatian Psoriasis Association titled Focus on me, not my skin, was launched on 27th October 2012, with the main event at the Flower Square (Cvjetni trg) in Zagreb. The Association invited the citizens of Zagreb to support their actions, and help them mobilize the support network in order to improve the quality of life of patients with psoriasis.

The Croatian Psoriasis Association has asked Bruketa & Zinic OM Agency to develop a campaign that will increase awareness of the daily challenges faced by people suffering from psoriasis. The main challenge is the fact that psoriasis patients are not fully accepted by the society, so the goal of the campaign is to increase the awareness of the fact that we are all equal.

Psorijaza
Psorijaza
Psorijaza
Psorijaza

Nobody can slip out of his own skin. We have all learned to live with it and developed our own personality that makes us human, regardless of it. When people look at psoriasis, they tend to attach too much importance to the illness and they do not see what is important, they do not see a man and his role in the society. The campaign invites everyone to focus on what is important and start a network of support for psoriasis patients, which will include the public, patients and institutions.

Priznanje

Photo: CPA spokeswoman with one of the posters from the campaign, which has recently won a gold medal in a competition of 26 countries at the 4th IMID 2012 London conference of associations of the patients suffering from the immune-mediated inflammatory diseases.

Priznanje

Photo: Nenad Horvat from the Remisija Association, Carrie Grant, Inca Marinic from CPA at the Summit in London

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